Bajaj Auto has launched the new-generation Pulsar 125 and Pulsar 150, but the company has no plans to stop there. At the launch event, Managing Director Rakesh Sharma confirmed that three more products will arrive within the next 45 days, around early-to-mid October, with two entirely new motorcycle brands also in the pipeline for the coming months.
Bajaj has not disclosed the names, specifications or prices of the three products or the two new brands. It has, however, confirmed that these launches form part of a broader plan to introduce around 10 new or updated models over a six-week period, of which the Pulsar N160 S, N160 SS, 125 and 150 are already done.
Also Read – Bajaj Is Adding 2 More Chetaks in 6 Months, and an Electric Motorcycle Is Coming
Why Is Bajaj Launching Two New Motorcycle Brands
The new Pulsar models make sense on their own terms. Both had gone years without a generational update, and Bajaj has openly acknowledged the fatigue that had set in, with the Pulsar 125 recording a reported 38% year-on-year sales decline and the Pulsar 150 falling even more sharply by 67% in July 2026.
The two new brands, however, say more about where Bajaj sees its future. Rather than stretching the Pulsar name across every buyer profile, separate nameplates would allow Bajaj to target specific customer groups, from commuters upgrading from 100cc bikes to buyers seeking something more lifestyle-oriented without necessarily wanting a Pulsar.
Also Read – Bajaj CFO Says This Quarter's Commodity Inflation Exceeded the Last 2 Years Combined
Why the 125cc Segment Matters to Bajaj
Bajaj management has noted that the 125cc segment's share of the broader motorcycle market has grown from around 25% three years ago to approximately 28% today. Motorcycles of 125cc and above already account for the large majority of Bajaj's domestic sales, making this an important territory for the company to protect and grow.
Whether the two new brands will target the 125cc space directly or something adjacent remains to be seen. More details should emerge as the festive season approaches.
Image Source: Bajaj Auto
Table of Contents
- Why Is Bajaj Launching Two New Motorcycle Brands
- Why the 125cc Segment Matters to Bajaj
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